How to Market your Columbus Day
From Prime Day in July to Back-to-School sales in August to Labor Day discounts in September – we’re now fast approaching Columbus Day . Average automotive sales exceed by 30.5% on Columbus Day. Your dealership has a great opportunity to drive business with this upcoming holiday. As driving has become more expensive with gas prices at a four-year high with a gallon averaging at $2.84 nationally, compared to the $2.62 that it was a year ago. Despite the rising interest rates, higher auto prices, and financing is more expensive – car sales are expected to have a 3.5 percent increase than in comparison to a year ago. Advertising It is no longer just enough to have an ad in the local newspapers or flyers around town. You have to be proactive in marketing your auto sales event to the maximum level. In order to bear the fruit, you have to put in the effort to let the public know everything that you can offer them. By luring them to your dealership, you’ll have a better chance to s...